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Written by Ryan McClure
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Paul Bisson
Diageo Korea
Innovation: Platform & Commercialisation Manager
CC: What sparked an interest in your chosen field?
I did a college placement with a drinks company which was kind of sexy. I was given 2 projects on wine and cider and told to create a solution. Although I was green, it was fantastic and exciting and in fun categories. My friends were paper pushing & photocopying for marketing managers and directors. I then worked with the Australian Rugby union on my 2nd placement and really saw how sport and sponsorship could work. It was a great time and I realised that I was willing to work really hard for things that I had passion for. At school I hadn't really caught the bug and was bright but lazy. Here were real practical ways for me to get involved and I loved it.
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Last Updated ( Monday, 29 December 2008 )
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