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Written by Mike Armstrong
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 I recently returned from China after four months of seeing the spirits industry up close. There are observations that will come forth at other times. However, the first one I have to mention- China is the best place to try new spirits.
Don’t get me wrong. North America still is the place for large corporate spirit companies to try their new flavors to see if the public will embrace the taste. I think the word trend might be used.
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Last Updated ( Monday, 09 November 2009 )
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Written by Ryan McClure
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Bartenders, are you ready to test your skills? We're not talking just recipe knowledge - that's a prerequisite! We're talking industry secrets, product knowledge and the history of the trade. Ready to try your hand at a free evaluation? |
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Last Updated ( Sunday, 11 January 2009 )
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Written by Mike Armstrong
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Evan Goldstein
President & Chief Education Officer
Full Circle Wine Solutions
Evan Goldstein is a food and wine industry veteran. Since 1990 Evan has created education programs, wine training and service hospitality schools with Seagram Chateau & Estates Wines Company, Diageo, Allied Domecq, and was the VP of Global Wine & Brand Education at Beam Wine Estates. In addition, Evan continues to train and examine candidates for the Court of Master Sommeliers as a Founding Board member.
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Last Updated ( Monday, 09 November 2009 )
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Written by Ryan McClure
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Paul Bisson
Diageo Korea
Innovation: Platform & Commercialisation Manager
CC: What sparked an interest in your chosen field?
I did a college placement with a drinks company which was kind of sexy. I was given 2 projects on wine and cider and told to create a solution. Although I was green, it was fantastic and exciting and in fun categories. My friends were paper pushing & photocopying for marketing managers and directors. I then worked with the Australian Rugby union on my 2nd placement and really saw how sport and sponsorship could work. It was a great time and I realised that I was willing to work really hard for things that I had passion for. At school I hadn't really caught the bug and was bright but lazy. Here were real practical ways for me to get involved and I loved it.
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Last Updated ( Monday, 29 December 2008 )
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Written by Ryan McClure
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On behalf of Diageo, Jim Beam and Ocean Spray our Special Agents infiltrate this mega-convention at the World Trade Center - Taiwan, spreading the word about Product Knowledge and Responsible Drinking. This ain't your daddy's baijui!
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Last Updated ( Monday, 09 November 2009 )
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Written by Mike Armstrong
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Rock and Rye. Old bar manuals and an occasional old drink recipe will call for it. Rock and Rye?
What is it? What does it taste like? Is it hard to find?
It is an American spirit. It gets the name from an original recipe that consisted of rye whiskey with rock sugar on the sides of the bottle. Pretty wild. I’d like to have seen a bottle like that.
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Last Updated ( Monday, 09 November 2009 )
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Written by Ryan McClure
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Last Updated ( Wednesday, 21 May 2008 )
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