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China: New Year - New Markets
Written by Mike Armstrong   

I am sitting at my desk looking out over a panoramic view. I am lucky; I get to look out on the city instead of a building. The twelfth floor is a respectable height but when most buildings are at least double that a view is a rare thing, especially in Shanghai.

Saturday was spent marveling at this city, if not China on a whole, as I watched the most intense fireworks display I have ever seen in my life. Spending more than a few Chinese New Years in Taiwan had set standards high, as well as my many years in Washington D.C., the monument to the U.S. president hosts an outstanding fireworks display every year. However, nothing prepared me for Saturday night in Shanghai.

Last Updated ( Sunday, 21 February 2010 )
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China: The Place To Taste
Written by Mike Armstrong   

I recently returned from China after four months of seeing the spirits industry up close. There are observations that will come forth at other times. However, the first one I have to mention- China is the best place to try new spirits.

 

Don’t get me wrong. North America still is the place for large corporate spirit companies to try their new flavors to see if the public will embrace the taste. I think the word trend might be used.

 

Last Updated ( Monday, 09 November 2009 )
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Sample Test for Bartenders
Written by Ryan McClure   

Bartenders, are you ready to test your skills? We're not talking just recipe knowledge - that's a prerequisite! We're talking industry secrets, product knowledge and the history of the trade. Ready to try your hand at a free evaluation?

Last Updated ( Sunday, 21 February 2010 )
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International Industry Specialist: Evan Goldstein
Written by Mike Armstrong   

Evan Goldstein

Evan Goldstein

President & Chief Education Officer

Full Circle Wine Solutions

Evan Goldstein is a food and wine industry veteran. Since 1990 Evan has created education programs, wine training and service hospitality schools with Seagram Chateau & Estates Wines Company, Diageo, Allied Domecq, and was the VP of Global Wine & Brand Education at Beam Wine Estates. In addition, Evan continues to train and examine candidates for the Court of Master Sommeliers as a Founding Board member.

Last Updated ( Monday, 09 November 2009 )
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The Cocktail Cool Bar: A Textbook For Bartenders
Written by Ryan McClure   

Last Updated ( Sunday, 21 February 2010 )
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International Industry Specialist: Paul Bisson
Written by Ryan McClure   

Paul Bisson

Diageo Korea

Innovation: Platform & Commercialisation Manager

CC: What sparked an interest in your chosen field?

I did a college placement with a drinks company which was kind of sexy. I was given 2 projects on wine and cider and told to create a solution. Although I was green, it was fantastic and exciting and in fun categories. My friends were paper pushing & photocopying for marketing managers and directors. I then worked with the Australian Rugby union on my 2nd placement and really saw how sport and sponsorship could work. It was a great time and I realised that I was willing to work really hard for things that I had passion for. At school I hadn't really caught the bug and was bright but lazy. Here were real practical ways for me to get involved and I loved it.

 

Last Updated ( Monday, 29 December 2008 )
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Taichung's World Trade Center - Education Mission
Written by Ryan McClure   

On behalf of Diageo, Jim Beam and Ocean Spray our Special Agents infiltrate this mega-convention at the World Trade Center - Taiwan, spreading the word about Product Knowledge and Responsible Drinking. This ain't your daddy's baijui!

 

Last Updated ( Monday, 09 November 2009 )
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Sample Test for Bartenders

Bartenders, are you ready to test your skills? We're not talking just recipe knowledge - that's a prerequisite! We're talking industry secrets, product knowledge and the history of the trade. Ready to try your hand at a free evaluation?

 
Is it Whiskey or Whisky?
 
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